Located in Catharpin, Prince William County, north of Manassas and Interstate 66. The small winery opened in October 2024. It is owned by Virginia wine veteran and VMI graduate Ashton Lough, who is also the winemaker at Three Creeks Winery in Loudoun County (and the owner of Whistle Pig Cidery), and former winemaker at The Winery at Bull Run and Pearmund Cellars.
Wine. Tier II, but likely to soon be one of Northern Virginia’s better wineries, given Ashton Lough’s track record. The inaugural bottlings received a pair of silver medals at the 2025 Virginia Governor’s Cup, for the 2021 vintage Chardonnay and 2023 Cabernet Franc. Current offerings include three white wines — Chardonnay, Pinot Gris, and a Vidal Blanc, five red wines – a blend, a Tannat, Merlot, a Cabernet Franc and a Cabernet Sauvignon, and a sparkling wine. Grapes are sourced from elsewhere in the state, including some vineyards owned by Ashton. Lough plans to make about 500 to 600 cases per year.
Setting. The winery is located in Lough’s hay barn, which he remodeled to include a tasting bar, a sitting area, and his wine production area. The winery is currently (Spring 2025) open on Friday and Saturday afternoons only. What Private Label lacks in views is made up for by the opportunity to interact with one of Virginia’s foremost winemakers.